Dr. Robinson holding two small spinal implants with BioBraille nanotechnology, one rectangular with a slot and the other square with open center, close to camera with blurred background.

Who we are

After 20+ years driving the clinical evolution of minimally invasive surgeries, Dr. Robinson observed the medical device industry’s bias shift from technology-based device development, toward copycat devices valuing sales over innovation. Knowing his ideas could improve patient outcomes, he spent a sabbatical achieving his MBA at Emory University and designing the products that he envisioned would overcome frustrations and failures of the available alternatives. The result of that time was graduation at the top of his MBA class, dozens of patents, and 7 new spinal surgical devices that are U.S. FDA cleared.

The time has now come for this mature, valuable, and self-funded collection of device systems to be brought to market. Dr. Robinson is working closely with the highest caliber spinal, orthopedic, and oral surgeons to continue to innovate and remain at the pinnacle of technology development, starting with the newly FDA approved nanotechnology, BioBraille™.

Learn More About BioBraille™
BioBraille™ Nanotechnology Press Release
A person's hand holding several small spinal implants with BioBraille nanotechnology with hollow centers, some with internal mechanisms or markings.

Our Team

  • A smiling man in a red plaid blazer standing on a porch with greenery in the background. Dr. Jim Robinson Founder and President

    Jim Robinson, MD, MBA

    PRESIDENT & FOUNDER

    Dr. Robinson is an active nuerosurgeon who earned his medical degree from the Medical College of Pennsylvania. He completed his surgical internship, neurosurgical residency, and research fellowship in Epilepsy Surgery at the renowned Bowman Gray School of Medicine at Wake Forest University before earning his MBA at Emory University.

    In his spare time, Dr. Robinson is active with non-profit groups and has donated countless hours within the U.S. and in other countries providing expert neurosurgical care to those in need. He has served on the Board of Directors of Honduras Outreach, Inc. (HOI) and has been a leader for years for The Boy Scouts of America.

  • Professional man wearing a dark blue suit, white shirt, and navy tie standing in a modern office with glass walls and blurred background lights.

    Kelly Shelton, MBA

    CHIEF EXECUTIVE OFFICER

    Kelly Shelton is a seasoned medical device executive with more than 30 years of leadership experience within Smith & Nephew, NuVasive, Zimmer Biomet and Stryker. He has successfully led five mergers and acquisitions while delivering measurable performance improvements. His leadership has driven over half a billion dollars in annual sales through distributor expansion, strengthened sales force effectiveness, reduced employee turnover, and dramatically improved inventory performance.

    As CEO, Mr. Shelton brings deep industry expertise, commercial acumen, and an operationally grounded leadership style. He is focused on accelerating innovation, expanding market opportunities, and positioning the organization for its next phase of growth.

  • Professional portrait of a man wearing glasses, a dark suit, white shirt, and a patterned gray tie, smiling against a plain, light background. Scott Baltsen COO

    Scott Baltsen

    CHIEF OPERATING OFFICER

    Scott Baltsen’s 25 years in the medical device industry has been focused on commercialization and operations for startup companies with unique solutions in the orthopedic space.

    Mr. Baltsen was an early employee at Arthrosurface, the innovator of partial resurfacing joint arthoplasty, which had a successful exit with Anika. Following Arthrosurface, he was hired as the first employee to set up and run the US subsidiary for synthetic ligament innovator Surgicraft/LockDown Medical, establishing LockDown Surgical in 2012. Throughout his career he has worked with distributors and vendors in US and internationally, while consulting with Biomet/Zimmer, Microaire, Quantum Ops, Tensor, Alignmed, Ossur, Oratec, and Surgical Solutions.

  • A young woman with long wavy blonde hair, smiling, wearing a black top, against a white background. Melissa Lunsford director of product development and marketing

    Melissa Lunsford

    DIRECTOR OF PRODUCT DEVELOPMENT & MARKETING

    Melissa Lunsford is a mechanical engineer with extensive sales, marketing, and product management experience. She earned her mechanical engineering degree with a premedical specialty from Southern Methodist University and prior to joining Spectrum Spine, held roles at Orthofix in the biologics division and Organogenesis in the surgical tissue regeneration division.

    Mrs. Lunsford is adept at translating complex technical concepts into easily understandable business language, developing relationships to maximize results, and is committed to bettering patient quality of life.

Our Advisory Board

  • A middle-aged man with a beard, glasses, and receding hairline, dressed in a dark suit, white shirt, and patterned tie, smiling at the camera

    Bryan Armitage, MD

    Orthopedic Surgeon at Synergy Health

  • Portrait of a smiling man wearing glasses, a gray suit, white shirt, and a striped tie, against a white background.

    Simon Chao, MD

    Orthopedic Surgeon at Boston Medical Center

  • A man in a suit smiling with arms crossed in a modern office setting.

    Jeff Dunkel

    CEO of Optain

  • Professional headshot of a man with short brown hair and a light beard, wearing a suit jacket and white shirt, smiling against a dark background.

    Robert Eastlack, MD

    Spine Surgery Division Head of Scripps Clinic Medical Group

  • Black and white portrait of a man with curly hair, wearing a collared shirt and blazer.

    Tim Ganey, Ph.D.

    Chief Science Officer of Vivex Biologics & Inventor of BioBraille™ Nanotechnology

  • Portrait of an older man with a bald head, gray beard, wearing a dark suit, white shirt, and patterned tie, against a red background.

    Stephen Hochschuler, MD

    Founder & Chairman of Emeritus Texas Back Institute

  • A male doctor with dark hair, wearing a white lab coat and a light blue tie, smiling against a gray background.

    Steve McAnany, MD

    Assistant Professor at The Hospital for Special Surgery

  • A man in a white dress shirt and tie standing in front of server racks in a data center or server room.

    Vahan Simonyan, Ph.D.

    Chief Scientist at DNAHIVE & Embleema